Death in the Clouds Condition:Good THE BRAND GAP is the

THE BRAND GAP is the first book to present a unified theory of brand-building

analyze their motives & expose the US intelligence blunders preceding the attacks

Advance praise: "Right book

Lawdenmarc Decamora

intelligence and curmudgeonly scepticism'

Death in the Clouds Condition:Good THE BRAND GAP is theA woman is killed by a poisoned dart in the enclosed confines of a commercial passenger planeFrom seat No. 9, Hercule Poirot was ideally placed to observe his fellow air passengers. Over to his right sat a pretty young woman, clearly infatuated with the man opposite; ahead, in seat No. 13, sat a Countess with a poorly concealed cocaine habit; across the gangway in seat No. 8, a detective writer was being troubled by an aggressive wasp. What Poirot did