Marketing in Hospitality and Tourism : A Consumer Focus Peter Shaffer focused creative exercises is just

focused creative exercises is just the boost you need to get your team's collective brain working

' The Independent'A moving and optimistic debut about orphaned siblings coping with a new strict home and racial bullying

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The cases and examples included here explore classic real-world public relations situations as well as current

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Marketing in Hospitality and Tourism : A Consumer Focus Peter Shaffer focused creative exercises is justThe objective of this book is to integrate the theory and practice of hospitality and tourism marketing from the perspective of understanding, interpreting and meeting the needs of consumers. It features extensive use of research based literature and case study illustrations which are drawn from a wide range of international hotel and tourism organizations. All the authors have direct experience of applied consumer research in their specialist areas.