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Misbehaving : The Making of Behavioural Economics Zaffre modesty and body imageECONOMIST, FINANCIAL TIMES and EVENING STANDARD BOOKS OF THE YEAR 2015Shortlisted for the Financial Times and McKinsey Business Book of the Year AwardFrom the renowned and entertaining behavioural economist and co author of the seminal work Nudge, Misbehaving is an irreverent and enlightening look into human foibles. Traditional economics assumes that rational forces shape everything. Behavioural economics knows better. Richard Thaler has spent his
