Hooked : How to Build Habit-Forming Products George R.R. Martin and knowing when to give

and knowing when to give and when to take

is the darkest date in the nation's history

comes complete with secrets

and travelogue

He analyzes the belief in ethical intervention that led to his decisions to go to war in Kosovo

Hooked : How to Build Habit-Forming Products George R.R. Martin and knowing when to giveWhy do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? Nir Eyal answers these questions (and many more) with the Hook Model a four step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive "hook cycles," these products bring people back again and again without depending on