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Peterson is translator of "The Message" and author of numerous other works
her first concern is for her unborn baby
Organized so as to encourage creativity
Using a case-based approach
What Sticks is the one book that explains exactly how marketing and advertising works today
The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home book-new-arrivals-2025-02-10 Peterson is translator of "TheThe provocative follow up to the New York Times bestseller Predictably Irrational. In his groundbreaking book, social scientist Dan Ariely reveals the multiple biases that lead us into making unwise decisions. Now, in The Upside of Irrationality, he exposes the surprising negative and positive effects irrationality can have on our lives. Focusing on our behaviors at work and in relationships, he offers new insights and eye opening truths about what
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