Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior TC_Bestseller Mary Katharine Goddard came of

Mary Katharine Goddard came of age in colonial Connecticut as the burgeoning nation prepared for the American Revolution

and Harper Lee's To Kill a Mockingbird

When Kamran

SHORTLISTED FOR THE ROYAL SOCIETY TRIVEDI SCIENCE BOOK PRIZE

a used hangman's noose

Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior TC_Bestseller Mary Katharine Goddard came ofA fascinating exploration of how algorithms penetrate the most intimate aspects of our psychologyfrom the pioneering expert on psychological targeting. There are more pieces of digital data than there are stars in the universe. This data helps us monitor our planet, decipher our genetic code, and take a deep dive into our psychology. As algorithms become increasingly adept at accessing the human mind, they also become more and more powerful at