The Why Assessment: Shopper Insight is the Missing Puzzle Piece Manufacturer Training Programs Category Management in the Convenience

Category Management in the Convenience Channel

placement/shelving)

Este curso tiene el objetivo de ayudarle a maximizar la información en un ambiente de datos limitados

and how they each relate to the supply chain

The courses in this program are divided into four topic areas:

The Why Assessment: Shopper Insight is the Missing Puzzle Piece Manufacturer Training Programs Category Management in the ConvenienceOne of the biggest changes and challenges is the integration of Shopper Insights into the Category Assessment to answer WHY they buy. Answer this very important question, and learn HOW to insert Shopper insights into assessments, review and analytics. This course covers: New and existing data sources; How to examples of weaving these insights into your assessments for a better overall category perspective; and Practical ways to tie these insights into