chi ionic color illuminate shampoo platinum blonde 739ml 25oz StrawberryNet or refresh makeup midday for

or refresh makeup midday for an instant glow

avoids dulling from sun exposure

5 oz plastic bottle offers convenient

Emphasizes contour restoration without compromising hydration

apply a generous amount to wet hair and rinse thoroughly

chi ionic color illuminate shampoo platinum blonde 739ml 25oz StrawberryNet or refresh makeup midday forTurn dull platinum into salon fresh brilliance with CHI Ionic Color Illuminate Shampoo in Platinum Blonde. This 90% natural, color safe formula is tailored for colored hair, delivering pigment and moisture in every wash to illuminate and preserve that iconic platinum tone on both natural and color treated strands. Shade: Platinum Blonde designed to enhance cool, icy platinum while keeping tones balanced between appointments. Size: 739 ml 25 oz.