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Define category management and explain its importance for both retailers & suppliers
Retailer Share of Market
ACV and ACV
Explain the efficient assortment process
Establecer por qué es importante para los detallistas comunicar clara y consistentemente su estrategia a sus clientes
Understanding and Marketing to Your Shopper CatMan 101 Define category management and explainCourse Overview This course gives an in depth overview of understanding the consumer and shopper, their needs, and their behavior beyond the basics, and beyond the category level. Retailers and suppliers need to realize how the big picture of shopper marketing works and ensure that they have the strategies and plans in place to set themselves up for success in future shopper marketing endeavors. Path to purchase, shopper trip missions, and shopper
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