Promotion: New Analytics and Implications for Retailers and Manufacturers Space Management Advanced Analytics: Relativity

Advanced Analytics: Relativity

Suggest ways to incorporate advanced approaches into your scorecards

Different options for developing category decision trees and discuss their importance to the category management foundations

This is course 1 of 12 in our Category Management Master’s Series

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Promotion: New Analytics and Implications for Retailers and Manufacturers Space Management Advanced Analytics: RelativityPromotion, as a driver of incremental sales, has expanded way beyond traditional flyers and coupons to include websites, targeted emails, social media, and retailer mobile strategy. Participants learn to use advanced data and technology to plan effectively for this new and expanding complexity in promotion planning. Consider complex strategies, data & technology, and Shopper as they relate to promotion, including: New data and technologies; Examples