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Developing Shopper-Focused Category Management Scorecards Training for Retailers CPCA Accreditation

SKU 35576836967
4.7
USD49.00 USD92.00

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Description

CPCA Accreditation

Promotion Strategy & Analytics

Approximately 2

Develop proficiency in category management principles

This set of foundational courses is tailored to meet the essential learning needs for a fundamental understanding of category management for retailers

Developing Shopper-Focused Category Management Scorecards Training for Retailers CPCA AccreditationCategory scorecards are a MUST HAVE for category plans for both Retailers and Manufacturers. Thats because every plan needs objectives by which organizations can measure success. Learners develop an advanced, Shopper focused scorecard that includes category foundations, critical opportunities, and metrics that correlate best with opportunities. Explore different types of scorecards that: Reflect different category dynamics; Review different types of

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