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Category Strategies case study and formulas and links to

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Description

and formulas and links to other related descriptions

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It is available as a recorded video in our learning management system

including those associated with the consumer

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Category Strategies case study and formulas and links toCourse Overview Participants learn how retailers can take category roles one step further, by assigning strategies to each category. These strategies help the retailer to define the purpose of each category in the store, beyond the category role. The strategies consider how the consumer shops, the image of the retailer, and the competitive nature of the categories. Participants will understand how these category strategies dictate more detail

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