Building an Organizational Category Management Structure and Strategy From the Inside Out Nielsen Data as well as online and

as well as online and store-specific initiatives on the supply chain

Leverage formulas

Explain the efficient assortment process

Many retailers have sophisticated computer programs that perform many of the retail math calculations

Desarrollo e Implementación del Plan de Categoría

Building an Organizational Category Management Structure and Strategy From the Inside Out Nielsen Data as well as online andAccording to CatMan 2. 0, interdependent roles should be in the same organization, which means Shopper Insights and Marketing belong within category management. Internal alignment cannot happen if the category management department is separated from the rest of your organization. Participants learn how to unify category and Shopper perspective, strategy, and understanding and how to measure ROI from your more sophisticated category management process