Shopper Marketing: Applying a New Tactic Into Category Management Category Management Programs Category Assessment

Category Assessment

Definición y Segmentación de la Categoría

Enumerar las diversas perspectivas a considerar en la Administración de Categorías

90 min recording of one of our very popular live webinars

It is recommended that you fully review the “Case Study Instructions”  so that you completely understand the requirements before you begin the case study

Shopper Marketing: Applying a New Tactic Into Category Management Category Management Programs Category AssessmentShopper Marketing is a brand new tactic and needs special attention to understand how it can succeed and be analyzed alongside other tactics. Learners identify the requirements for successful Shopper marketing, and the importance of using Shopper insights to develop effective Shopper marketing solutions for retailers and their categories. Develop and integrate successful Shopper Marketing programs using data and insights as part of the category