The New Age of Public Relations non-fiction-book insight-driven perspective on the science

insight-driven perspective on the science of cost and

balancing the

Sarngadharan

cooperation over competition

This book is not an autobiography

The New Age of Public Relations non-fiction-book insight-driven perspective on the science"For over three decades, Public Relations in India has operated on a model of ""Interruption"" and ""Gatekeeping."" Brands begged journalists for coverage, spoke in the stiff, colonial dialect of ""Babu English,"" and measured success by the thickness of their clip books. That world is dead. ""The New Age of Public Relations"" is the definitive manifesto for the post digital era. It argues that we have moved from an age of Control to an age of