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insight-driven perspective on the science of cost and
balancing the
Sarngadharan
cooperation over competition
This book is not an autobiography
The New Age of Public Relations non-fiction-book insight-driven perspective on the science"For over three decades, Public Relations in India has operated on a model of ""Interruption"" and ""Gatekeeping."" Brands begged journalists for coverage, spoke in the stiff, colonial dialect of ""Babu English,"" and measured success by the thickness of their clip books. That world is dead. ""The New Age of Public Relations"" is the definitive manifesto for the post digital era. It argues that we have moved from an age of Control to an age of
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